Product Management

Hey there! Ever wondered what truly makes a product tick? Beyond the coding, the design, and the marketing, there's a guiding light, a strategic compass that shapes its direction. And guess what? The Product Owner is the navigator. That compass is the product vision and strategy, and it's the bedrock of everything a Product Owner does. This article will unpack the critical … [Read more...] about Product Vision & Strategy: The Product Owner’s North Star

1. Introduction: The Power of Product Positioning and Messaging for Product Marketing Managers Product Marketing Managers (PMMs) are the strategic bridge between product development and the customer. They're the storytellers, the advocates, and the market experts. In today's competitive landscape, a PMM's success hinges on their ability to master two crucial elements: … [Read more...] about The Product Marketing Manager’s Guide to Product Positioning & Messaging