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Martin Buske

User Research & Analysis: A Product Owner’s Guide to Building What Matters

October 10, 2025 by Martin Buske Leave a Comment

Product Owner

Product Owners, are you ready to dive into the core of what makes products truly successful? It’s not just about the latest tech trends or the flashiest features. It's about the people who will actually use your product. That’s where user research and analysis step in, becoming the guiding light for any product owner striving to build something that truly resonates. The … [Read more...] about User Research & Analysis: A Product Owner’s Guide to Building What Matters

Market Research & Competitive Analysis: A Product Marketing Manager’s Playbook

October 9, 2025 by Martin Buske Leave a Comment

Product Marketing Manager

Introduction: The Product Marketing Manager's Strategic Compass Let's face it: the world of product marketing is complex, dynamic, and constantly evolving. At the heart of this whirlwind stands the Product Marketing Manager (PMM). They are the strategic compass, the voice of the customer, and the architect of a product's success. A PMM is not just about launching products; … [Read more...] about Market Research & Competitive Analysis: A Product Marketing Manager’s Playbook

Market Research & User Understanding: The Product Manager’s Secret Weapon

October 8, 2025 by Martin Buske Leave a Comment

Product Manager

In the dynamic world of product management, success isn't just about brilliant ideas; it's about understanding the people you're building those ideas for. It's about truly knowing your users, their needs, their pain points, and what makes them tick. That’s where market research and user understanding come into play. This isn't just a nice-to-have; it's the cornerstone upon … [Read more...] about Market Research & User Understanding: The Product Manager’s Secret Weapon

Decoding the World of Penetration Testing: A Vital Security Measure

October 7, 2025 by Martin Buske Leave a Comment

Penetration Tester

Let's dive into the fascinating and crucial world of penetration testing, often called "pen testing." This field is absolutely critical in today's digital landscape. It's about proactively identifying vulnerabilities in systems before malicious actors can exploit them. I'll break down everything you need to know, from the roles and responsibilities of a pen tester to the key … [Read more...] about Decoding the World of Penetration Testing: A Vital Security Measure

Internal Championing & Collaboration: The Open Innovation Manager’s Secret Weapon

October 6, 2025 by Martin Buske Leave a Comment

Open Innovation Manager

Alright, let's dive into a topic that's near and dear to the heart of any Open Innovation Manager: the art and science of internal championing and collaboration. Think of it this way: you're not just bringing in external innovation; you're also cultivating a thriving ecosystem of creativity, collaboration, and change within your own organization. It's a crucial, often … [Read more...] about Internal Championing & Collaboration: The Open Innovation Manager’s Secret Weapon

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Prototyping & Implementation: The Research Engineer’s Playground

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